I’m sure you know what your core business is. ie the activity you do to generate revenue.

Did you know that many people won’t just buy your core business product or service though.

They actually want to try before they buy.

I often do a facebook ads strategy with people and it amazes me how much they are spending for leads when they try to get them to buy their service straight away.

Facebook will charge you through the roof to do that.

They will charge you a lot less if you drive traffic to a blog post that has an optin at the end for your core service though.

Even if facebook ads isn’t an option for you, consider that many clients don’t care how much you know until they know how much you care.

By creating a helpful opt in, it shows that you care.

Not only that it is a helpful way to educate people before they consider your product or service.

Done right it also saves you time and speeds up the process of someone becoming a client.

Think about the last 5 prospects that you dealt with.

Chances are that many of those people asked similar questions to get to know how you can help them better.

It’s often these very questions that enable you to create the perfect lead magnet for your clients.

I’ve written an extensive blog post on lead magnets so I won’t reiterate that here - google doesn’t like duplicate content and it’s inefficient anyway.

CLICK HERE to read the Blog Post

If you’ve read the Blog Post and are still having challenges with your lead magnet creation, or just need a session to get it out of your head then book one today and let’s get this sorted once and for all!

You really need an opt in to be able to build a funnel and to make the most of Strategic Partnerships, so don’t delay. The sooner you have a funnel the sooner you can start to remove yourself from some of the business processes!

If you don’t get your lead magnet sorted you are missing out on capturing visitors to your site and you are limiting your capacity for growth.